Our Work —
Real Clients, Real Campaigns

The Challenge

Drive appointment enquiries and walk-ins across multiple clinic branches in a competitive healthcare market. Audiences are searching for specific services — not just generic "klinik near me" terms. Each branch serves a different catchment area and demographic.

Our Approach

• Managed up to 14 accounts across the healthcare clinic network over 2+ years
• Currently managing 1 account with 4 separate branch campaigns
• Location-specific ad groups per branch with geo-targeting
• Bilingual (BM + English) RSA copy, strictly policy-compliant
• Ongoing negative keyword management to eliminate low-intent traffic

Compliance Notes

All ad copy reviewed against Google's Healthcare & Medicines Policy before going live. No unverifiable medical claims. No guaranteed treatment outcomes. All conversion actions — calls, WhatsApp clicks, form submissions — tracked and reported monthly.

The Challenge

Reach Malaysians actively seeking Shariah-compliant gold investment opportunities in a market where trust and credibility are the primary conversion drivers. Generic financial ads do not convert in this space — messaging must reflect Islamic values and be grounded in transparency.

Our Approach

• High-intent keyword clusters: gold investment Malaysia, emas pelaburan, a gold investment dealer dealer
• Shariah-conscious, community-aligned ad copy
• No misleading investment return claims in any ad asset
• Location-modified keywords for target dealer territory
• Audience targeting layered on top of keyword strategy

Sector Note

Gold investment advertising in Malaysia requires a careful balance between highlighting the opportunity and avoiding any claim that could be construed as guaranteed returns. Every headline was reviewed to ensure compliance with Google Ads financial products policy and Malaysian market expectations.

The Challenge

Raise awareness of the an Islamic giving platform platform and increase the volume of zakat contributions — without using hard-sell tactics that would feel inappropriate for an Islamic giving context. Seasonal peaks (Ramadan, end of financial year) require planned campaign bursts.

Our Approach

• Community-benefit framing throughout all ad copy
• Seasonal campaign strategy timed around Ramadan and zakat payment cycles
• Informational keywords targeted to educate and convert simultaneously
• Sensitivity-first tone — no urgency manipulation
• BM-primary copy reflecting primary audience language preference

Sector Note

Advertising for Islamic giving requires an entirely different persuasion framework. Hard-sell, countdown timers, and scarcity tactics are inappropriate. Campaign performance was measured on contribution volume and platform visits — not generic click-through metrics.